Post by account_disabled on Dec 26, 2023 20:22:25 GMT 10
Time Minutes Topic Innovation New Product Development Subscribe Share What to Read Next Add cybersecurity expertise to your boardroom What questions managers should be asking about AI models and data sets in stores everywhere in retail New look? Opportunities Hidden in Paradoxes If you think your company is innovative, here’s a question for you: Who do you want your customers to be? Schrage, a fellow at MIT's Center for Digital Business and the Innovation and Entrepreneurship Group at Imperial College London, who has written a new e-book with this title, argues that this question differentiates companies with truly innovative.
Capabilities from those with Companies that don’t have the ability to truly innovate. . (Schrager asserts that if your answer is actually that we want our customers to be the ones who buy more of what we sell, then you're selling, not innovating.) I was recently in Cambridge's Kendall Square Job Function Email List with Schrager spoke, and here’s what he told me a little bit about his issues and how he’s thinking about innovation these days. Successful innovations change the people who use them. Schrager said innovation is not just about adding new value, but also about how to change users.
Consider, for example, how Google transformed hundreds of millions of ordinary people into information seekers, thereby improving Google's own algorithms and search capabilities. Or think about how your smartphone (or account) has changed you and the way you behave. Whether successful innovations come from an earlier era (such as Henry Ford's Model Car) or involve contemporary technology, one common thread is that successful innovations change people's perceptions and behaviors. Innovative companies create customers.
Capabilities from those with Companies that don’t have the ability to truly innovate. . (Schrager asserts that if your answer is actually that we want our customers to be the ones who buy more of what we sell, then you're selling, not innovating.) I was recently in Cambridge's Kendall Square Job Function Email List with Schrager spoke, and here’s what he told me a little bit about his issues and how he’s thinking about innovation these days. Successful innovations change the people who use them. Schrager said innovation is not just about adding new value, but also about how to change users.
Consider, for example, how Google transformed hundreds of millions of ordinary people into information seekers, thereby improving Google's own algorithms and search capabilities. Or think about how your smartphone (or account) has changed you and the way you behave. Whether successful innovations come from an earlier era (such as Henry Ford's Model Car) or involve contemporary technology, one common thread is that successful innovations change people's perceptions and behaviors. Innovative companies create customers.